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According to officials, the intention behind this is to see whether audio advertisements can be seamlessly integrated with essential service announcements.
First ever scratch and sniff political mailing. now this week we have had another fundamental innovation in american politics. something brand new. carl paladino invented the first campaign mailer with a smell. but we now, as of today, have the first campaign mailer with a sound. >> if it's a legitimate rape the female body has ways to try to shut that whole thing down. >> not a special effect. look. >> if it's a legitimate -- >> you believe it? i can't believe nobody came up this before now. we have had greeting cards that sing to you and say where's the beef or whatever for years now. i thin...
Female body has ways to try to shut that whole thing down. >> not a special effect. look. >> if it's a legitimate -- >> you believe it? i can't believe nobody came up this before now. we have had greeting cards that sing to you and say where's the beef or whatever for years now. i think this is the first time we have ever had somebody use this technology in a political mailer. >> if it's a legitimate rape -- >> it does go on and on and on. it's not just the quote. it goes on and is essentially a full audio ad against todd akin. unlike the paladino stink mailer, at least this one when you close...
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Last night he had a record crowd, at least for his campaign, it was the largest crowd here in davenport, about 300 people. and afterwards, you could see that they were collecting some money. he had inspired some people to make some donations. so we've seen howç negative ad can really impact the race. we saw it with newt gingrich and now rick perry having audio ad, radio ad going up against santorum. there is a danger that could have a negative impact for candidates who don't have the funding to counter those sort of attacks. >> andrew rafferty, following rick santorum for us. we'll see you o...