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When boAt entered the audio segment, there were almost 200 brands, but the company cut through the clutter and over the last 10 quarters cemented its lead. For FY23, its total sales were over Rs 4,000 crore. Asked about the overseas market that seems to hold potential, Gupta cited markets like Bangladesh, Nepal, Indonesia and the UAE.

Smart wearable device maker Boult Audio expects 100 per cent growth in revenue to Rs 1,000 crore this fiscal on the back of expansion in sales channels and growth in the smartwatches category, a top company official said. Boult Audio Founder and CEO Varun Gupta told PTI that its overall audio category business grew by over 30 per cent but the smartwatch category is growing in triple digits.