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March 2, 2021 8:00
Southern Cross Austereo (SCA) has completed a four-week test and learn campaign for Luxe Walls wallpaper, with positive results for awareness and sales.
The campaign was designed to understand the impact of SCA’s growing audio ecosystem, and layered broadcast radio with digital audio to provide a 238% increase in unprompted awareness for the brand, and a 212% increase in sales.
The four-week campaign saw SCA work with Luxe Walls to look at the most effective way to drive its message to potential customers, using broadcast radio, radio, music streaming and podcasting to push brand awareness and website traffic.
Measured by SCA iQ, it resulted in website hits jumping 52%, a 35% jump in brand association and 30% of respondents recalling the campaign. ....

Zanda Wilson , Julia Hill , Cross Austereo , Nikki Rooke , Music Network Radio , Southern Cross Austereo , Luxe Walls , Walls Co Founder , Audio Planning , Assistant Editor , Music Network , Rolling Stone Australia , Brag Magazine , Music Feeds , Julia Hillluxe Wallsnikk , ஜண்தா வில்சன் , ஜூலியா மலை , குறுக்கு ஒஸ்தேரேோ , நிக்கி ரூக் , இசை வலைப்பின்னல் வானொலி , தெற்கு குறுக்கு ஒஸ்தேரேோ , சொகுசு சுவர்கள் , சுவர்கள் இணை நிறுவனர் , ஆடியோ திட்டமிடல் , உதவியாளர் ஆசிரியர் , இசை வலைப்பின்னல் ,