Nielsen's Newest 'Audio Today' Report Shows AM/FM Listening At 16-Month Peak
NIELSEN has released its latest edition of the Audio Today Report, with the headline being that radio listening was at its highest levels in 16 months in JUNE 2021, and remains the leader among all media in weekly reach.Highlights from the report include increased audio use driven (literally) by resumption of commuting patterns and increased traffic, with two thirds of respondents now working outside the home, an over 70% increase from SPRING 2020. The percentage of heavy AM/FM listeners ...
Source: allaccess.com