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Shein said on Thursday it has partnered with SPARC Group, a joint venture between Forever 21 owner Authentic Brands and mall operator Simon Property, as the online fashion retailer and its rivals look to expand their market reach.The deal, which would give Shein a roughly one-third interest in SPARC Group
Shein said on Thursday (Aug 24) it has partnered with SPARC Group, a joint venture between Forever 21 owner Authentic Brands and mall operator Simon Property, as the online fashion retailer and its rivals look to expand their market reach. The deal, which would give Shein a roughly one-third interest in SPARC Group, expands Forever 21's reach by bringing the...
Shein said on Thursday it has partnered with SPARC Group, a joint venture between Forever 21 owner Authentic Brands and mall operator Simon Property.
Chinese e-commerce giant Shein is joining up with Forever 21's parent company to further penetrate the American market. This partnership will unite two of the most prominent brands in the fast fashion industry, both in the virtual realm and in brick-and-mortar shopping centres throughout the nation.Forever 21's clothing will be offered on Shein's website, and Shein will sell Forever 21's merchandise in "store within a store" locations in the future. As part of the agreement, both parties will purchase shares in the other.
Singapore-based Shein said on Thursday (Aug 24) it has partnered with SPARC Group, a joint venture between Forever 21 owner Authentic Brands and mall operator Simon P