General Atlantic backs Authentic with $500m for global expansion
General Atlantic has Authentic Brands Group a substantial investment to aid the expansion of its brand platform.
Source: just-style.com
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General Atlantic has Authentic Brands Group a substantial investment to aid the expansion of its brand platform.
Authentic’s now received nearly $2 billion from General Atlantic with this latest funding announcement.
General Atlantic, which invested nearly $2 billion into Authentic Brands Group in 2017, added another $500 million to its coffers.
The private equity firm had previously invested nearly $2 billion into the brand management and entertainment firm founded by Jamie Salter.
David Beckham's Studio 99 is to form part of Authentic Brands Group's new “Authentic Studios,”