How TikTok is working with small businesses in South East Asia
Genify claims by using TikTok, its user engagement reached an all-time high There has been a considerable drop in demand for goods and services offered by small-medium businesses, with 61% of SMBs in Asia Pacific reporting a fall in sales. In countries with limited lockdowns, like Taiwan, 28% of SMBs reported a drop in sales of over 50%. The Drum finds out how small businesses are turning to platforms like TikTok to navigate this challenge. In South East Asia, small-medium businesses (SMBs) account for an average of 97% of all businesses. However, smaller budgets and limited resources often l...
Source: thedrum.com