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Learning loyalty | Marketing Magazine

Published: June 2, 2021

Loyalty programs can boost revenue. But in order to improve customer loyalty strategies, we first need to understand how to measure two important metrics: Average Basket Value (AOV) and Customer Acquisition Cost (CAC).

Source: marketingmag.com.au

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Peter DruckerAverage Basket ValueCustomer Acquisition CostOrder ValueAcquisition Costபீட்டர் டிரக்கர்சராசரி கூடை மதிப்புவாடிக்கையாளர் கையகப்படுத்தல் செலவுஆர்டர் மதிப்புகையகப்படுத்தல் செலவு