Clothing bucks trend as UK online retail growth remains negative
Online retail sales growth dipped 2.3% year-on-year in June, with all categories reporting negative growth aside from clothing.
Source: just-style.com
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Clothing remains bright spot as UK online retail growth freefalls
UK clothing retailers bucked the overall online retail trend in May, with sales rising by 14% during the month year-on-year.
Source: just-style.com
Rethink the role of product affinities to boost customer experience
Using their data, retailers can analyze transactions to identify the commonality and trends of products or groups of products purchased
Source: supermarketnews.com
Farmers seeking to diversify told to consider 'placemaking'
Farmers who are considering diversification are being told to look at how the principles of 'placemaking' could help drive the number and quality of customers.
Source: farminguk.com
Measuring loyalty | Marketing Magazine
2 June 2021 4 min read Measuring loyalty – Loyalty programs can boost revenue. But in order to improve customer loyalty strategies, we first need to understand how to measure two important metrics: Average Basket Value (AOV) and Customer Acquisition Cost (CAC). That famous maxim of management guru Peter Drucker – ‘if you can’t measure it you can’t manage it’ – has not only been debunked over the years, but was also apparently never said by him in the first place… However, this doesn’t mean that all measurement is a waste of time. Far from it. And, according to software...
Source: marketingmag.com.au