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5 eCommerce stats from 2020 to compare your brand to 27 January 2021 Kathryn Coleman discusses eCommerce data from 2020.  2020 saw a rise in online adoption greater than we could have ever anticipated with the global pandemic altering the trajectory of the ecommerce industry. There were winners and losers in 2020, Amazon being one of the major winners, boasting triple profits in Q3 of 2020, and of course the travel industry as whole was a huge casualty. No one could have predicted what was to come in 2020, and with uncertainty looming in 2021, it is still a little challenging to make assu...

DTC Brands: Don’t Overlook TV to Drive Traffic December 16, 2020 DTC brands all reach a point in their growth cycle where paid advertising becomes an indispensable part of the strategy. Traditionally, they first focus on low cost and highly measurable paid media campaigns on Google, Facebook and Amazon. The ability to spend only a few hundred dollars and reach an enormous but also extremely targeted audience is obviously appealing. Moreover, the built-in attribution tools on digital channels allow early-stage startups to verify their thinking and direct ad dollars toward profitable campaign...

By Adam Seaborn, Director of Sales and Media Operations, Kingstar Media Every Direct to Consumer (DTC) brand reaches a point in their growth cycle where paid advertising becomes an indispensable part of their strategy. Traditionally, these brands first focus on low cost and highly measurable paid media campaigns on Google, Facebook and Amazon. The ability to spend only a few hundred dollars and reach an enormous but also extremely targeted audience is obviously appealing. Moreover, the built in attribution tools on digital channels allow early stage start-ups to verify their thinking and dir...