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How to maintain avocado supplies during the Mexican crop transition

Mission Produce Inc., a leader in sourcing, producing, and distributing fresh Hass avocados, recently announced the launch of the “It’s Your Game Too” campaign. In anticipation of the largest avocado-consumption event of the year, the initiative aims to bring Mission Avocados to the forefront of Big Game festivities by inspiring consumers to indulge in a game-time #guacuterie board.

 Mission Produce has announced the launch of the “It’s Your Game Too” campaign, in anticipation of the largest avocado-consumption event.

Oxnard, CA-based Mission Produce Inc., which claims to be the world’s largest avocado producer, is touting research showing that promoting avocados at retail is an excellent way to increase the overall performance of the produce department.

100 million Americans expected to Celebrate Cinco de Mayo this year Avocado consumption insights from Mission Produce, Inc, the world leader in sourcing, producing, and distributing fresh Hass avocados, shows that 100 million Americans are expected to celebrate Cinco de Mayo this year.1 Additionally, up to 70 million pounds of avocados are expected to be consumed.2 A long-awaited opportunity for wholesale, retail, and food service, the data show that consumers are looking to celebrate the avocado holiday both at home and out at restaurants and bars. Steve Barnard, Founder and Chief Executive ...