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CTV in India – A scale not proportionate to the hype: Best Media Info - Vimarsana News

CTV in India – A scale not proportionate to the hype: Best Media Info

Published: January 24, 2023

Best Media Info: Infrastructural challenges like massively low penetration of high-speed internet connections and miniscule cord cutting limits the scale of CTV in India to 0.5 million homes, 5% of India’s TV univer| Digital News

Source: bestmediainfo.com
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Global pay TV subscription market decline hits $228.5 billion in 2021: MPA report - Vimarsana News

Global pay TV subscription market decline hits $228.5 billion in 2021: MPA report

Published: March 15, 2022

The pay TV subscription market excluding online video subscription hit $228.5 billion globally in 2021, according to Motion Pictures Association (MPA) Theme Report. This is a decline from 2020 when the pay TV subscription market was at $233.1 billion.

Source: indiantelevision.com
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