InMobi offers brands access to in-game advertising inventory | Digital
With this, the organisation aims to enable brands to reach premium mobile users, with ads that blend into the game environment, like electronic advertising boards in an in-game sports stadium, an esports arena or the hyper-casual gaming space. This follows a 45% growth in revenue in the online gaming industry. The user-base surpassed 365 million in the fiscal ended March 2020 too (according to a KPMG report). InMobi Exchange has forged partnerships with several platforms in the native in-game advertising space including AdInMo, Admix, Adverty, Anzu, Bidstack, Frameplay and Sa...
Source: campaignindia.in