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7 Pinoy R&B bops of the moment thanks to TikTok Written by Ian Urrutia enablePagination: false endIndex: TikTok’s trend-setting prowess is undeniable perhaps a testament to its impact toward the broader segments of the music industry. TikTok has played a huge part in shaping the massive hits of the last two years. From plucking underrated jams out of obscurity to putting a spotlight on meme-ready tunes that cut across various sensibilities, the app reinforces its authority as a cultural marker of prevailing trends. It’s been a while since a new entertainment platform challenged established conventions and considerably changed the way the music industry works. TikTok stepped up its game to provide a viable alternative to radio and streaming playlists, taking advantage of its user-friendly interface to showcase virality that stems from content creators’ cumulative engagement with dance challenges, lip-syncs, and comedy skits. ....