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SAN FRANCISCO, CA / ACCESSWIRE / November 1, 2022 / With enterprise technology spending approaching $4 trillion annually, companies are progressively relying on peer recommendations to make purchasing
New research from LinkedIn shows that the IT department is no longer the primary decision-maker on B2B tech purchases. What it means: The crux of the study is that B2B tech buyers are getting harder to target now that more departments have a say in these decisions. B2B marketers will have to think in terms of buying ‘committees’ rather than individuals. Details: Over half of tech decision-makers (56%) now sit outside the IT department, in roles such as sales and marketing, business development, and finance. IT is the most influential voice in only a third (39%) of technology buying de...
Research conducted by LinkedIn has found that IT has turned facilitator of B2B tech purchases, with 56% of buyers now in non-IT roles