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You know, the real estate business is really built on trust and who you know and knowing those sports and the area. don't forget, david versus goliath. david won with a well-placed, very missile-like shot against those big guys and that's what businesses need to do especially small businesses. >> so, jeffrey, when you were cmo of kodak, how much did you pay attention to small businesses who were getting into your space, or were you just so big they didn't even hit your radar? >> it depends on what the business is. in the b2b space that was much more hands-on. consumer space we could blow it ou...

Business is really built on trust and who you mo and knowing those sports and the area. don't forget, david versus goliath. david won with a well-placed, very missile-like shot against those big guys and that's what businesses need to do especially small businesses. >> so, jeffrey, when you were cmo of kodak, how much did you pay attention to small businesses who were getting into your space, or were you just so big they didn't even hit your radar? >> it depends on what the business is. in the b2b space that was much more hands-on. consumer space we could blow it out and i could spend billions...