Writing Content for Google Rank - The Ultimate Guide to Rental Marketing: Part 3
Goodpics - stock.adobe.com This article is the third in a three-part series. For part 1, check out the October-November 2020 issue of Rental. For part 2, check out the January/February 2021 issue of Rental. How to Create Content that Ranks on Google There are over 4 million blogs posted every single day. So, how do you write content that Google considers worthy of a top spot? 1. Content Quality: Become the Expert Google’s 2020 updates have put an emphasis on E.A.T. (Expertise, Authoritativeness, and Trustworthiness). E.A.T. is what Google looks at as its measure of quality. Content...