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Halo effect. >> coolness factor. >> and third, it shows in the clips of different points of her career, it makes a point of public service over a long period of time. those three things make it most effective for her. >> and the campaign has done a very good job -- i would disagree. i would say the most effective ad cycle was the daughter's ad. what i was going to say, that ad really targeted women. a lot of the shots were of women and her with women and they've done a very good job of targeting that part of the vote that hillary clinton really has maintained. >> and she's targeting women and ...

Everything, on whether they're about to become extinct creatures. bad cycle for the dnc, bad cycle for the rnc unless they can show -- >> reince priebus has to bring out the vote for trump. he's stuck with him, it's interesting. >> talk about a rigged election, whether there will be voter fraud. three-quarters of donald trump's supporters believe the debates have been rigged. >> debates have been rigged. what's that mean? >> unfairly tilted toward s clinton. >> how do you rig a debate? >> good question. 60% of voters think chris wallace will be fair tonight. >> is tonight rigged? >> does he ha...

You remember this. we remember 9/11 as a day of loss and destruction in new york city. one new yorker vowed never to forget the help his city received. since 2004 jeff has been saying thank you and he start ad cycle of paying it forward that snow balled across the u.s. that's why he's this week's cnn hero. >> september 11th was a very tough time for the fire department. there were guys i went to the academy with. afterwards people came from every where to help us out. it was incredible. there was an outpouring of kindness and gear rossity was more powerful than the terror that happened. that c...