Graham McGregor on: How to boost sales with a fun contest
People would walk down the street and read this sign. They would then mentally say to themselves: “That sounds interesting; I think I will check it out. So they would walk inside the hardware store. The store had a bell and buzzer on their door that sounded as soon as you went in. One of their salespeople would excuse themselves if they were dealing with a customer by saying something like "Can you just excuse me for 10 seconds," and then walk over to the person and welcome them to the store. "Thank you for coming in today, I'm just with someone else so please free to look around. I'll...
Source: stuff.co.nz