"We've had 350,000 visits in a couple of weeks": How the 27-year-old founder of Not Amazon became a local shopping crusader
Ali Haberstroh started her directory of local shops as a convenient cheat sheet for time-strapped family and friends. Two weeks later, Not Amazon exploded and now features more than 4,000 businesses. Here, Haberstroh explains why local businesses are the backbone of Toronto, her You’ve Got Mail-style beef with big-box retailers, and why her haters need to get a grip. You are a social media and content manager. How did the idea for Not Amazon come about? Nick, a friend of mine who owns Expo Vintage on Dundas, put up an Instagram post pointing to other vintage stores offering curbside pickup...