Local identity is heaps good for business. Just ask South Australia
Taking the time to get to know the places you do business in and respecting their individual identities will be its own reward.
Source: smartcompany.com.au
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Showpony retains Balfours creative account
Showpony Adelaide has retained the Balfours Bakery creative account after a four-way pitch. The incumbent agency had worked with Balfours for five years across a number of campaigns and promotions including “Stars of Summer”, radio campaign “Music for your mouth” and the Adelaide Football Club cross promotion, “We pie as one”. Sophie Young, Adelaide’s new managing director, expressed delight on the retention: “We love working with Balfours Bakery. They’re comfortable with our process – and the collaboration that it entails – and really support brave creative thinking....
Source: campaignbrief.com