The Guardian's Special Focus on Nigeria's Most Enduring and Iconic Brands: Part 3 | The Guardian Nigeria News - Nigeria and World News — Features — The Guardian Nigeria News – Nigeria and World News
A brand is more than a name, mark, logo, icon or catchphrase. It is a promise, and successful brands deliver on their promises. They tell consumers what value they add through their products/services and deliver to the expectation of their customers. It is by delivering on the promises that they create value.
Source: guardian.ng