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Response. uh-oh. >> can an ad like that, very positive, i wish most politicians do all the time, talk to us about what they are going to do, what the issues are. >> what your choice is, the president believes and the campaign believes his like built a huge asset. for the last month and a half the president has been trading down his likability as if it were an inexhaustible commodity. this is a sign the white house and campaign believe it may not be inexhaustible. they better use -- >> you hurt your -- >> you hurt yourself a little bit. there's not a great statistical difference in how it's hur...

It's the president's tactics, what he's done effectively nail romney, remind everybody of bane bain, bain, bain, against the encroaching reality of the economy. bad economy. >> when you think about it, it's stunning. we have other numbers we're going to pop up and i don't mean to preview them. people are more pessimistic. about what -- >> let's preview right now. will could be trouble for the president when you see the bleak outlook in the poll in the economy the next 12 months. look at this, 27% of the people think the economy will improve over the next 12 months, down from 35% just last mont...

Are. >> the president believes his likability is a huge asset. for the last month and a half the president has been trading down his likability as if it were an inexhaustible commodity. this is a sign the white house and campaign believe it may not be inexhaustible. >> you hurt your -- >> you hurt yourself a little bit. there's not a great statistical difference in how it's hurting them both. it is hurting them both. that is obvious. if you look at the president. not like the president is gaining a lot. romney has less likability than the president does so it does hurt him more. and listen to ...