Inventa International Africa is the continent with the largest number of countries – 54. As trademarks are usually protected at a national level, an African-wide trademark protection strategy can be taxing. However, there are some shortcuts that will help applicants to secure African-wide trademark protection. Madrid Protocol The Madrid Protocol for the international registration of trademarks was established in 1989 and provides applicants with the possibility of designating several countries with a single application. The Madrid Protocol was ratified by 22 African countries, and the ge...