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WATERLOO, Wis. (BRAIN) — Trek Bicycle's Red Barn Refresh program's e-commerce site is live, offering used road, mountain, electric, and kids bikes in the industry's first trade-in program.
Red Barn Refresh was dreamt up as a solution to extend the useable life of Trek's bicycles.
With Red Barn Refresh, Trek launches what it calls the first "manufacturer-led bike trade-in and refurbishment program" in the cycling industry.
WATERLOO, Wis. (BRAIN) — Despite the marketplace awash with new bike inventory, Trek Bicycle is encouraging cyclists to buy used in the name of sustainability through its new Red Barn Refresh program.Launched Monday, Trek says the program is the industry's first manufacturer-led bike-certified trade-in and refurbishment program that is at the heart of Trek's circular-economy
/PRNewswire/ -- The most environmentally friendly bike is the one you already own, closely followed by one that was owned by someone else. To extend the...