Detailed text transcripts for TV channel - CNN - 20100721:15:59:00
Airplane or airport or cruise ship. >> reporter: and with lower prices more people can get on board. sony, barns aes and noble and amazon. the execs say part of the reason was a summer reading push but another reason could be a higher-tech competitor with the introduction of the ipad. >> you just touch the corner. and at a time flip to the next page. >> reporter: it has a lot more uses but carry a starting price tag of 500 bucks. compare that to a $15 paper back best seller. market analyst michael norris says that's why less than 10% of the population bought an e book last year. there are stil...
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