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A regional survey by global luxury hospitality leader Marriott International has coined a term to describe a new generation of travellers.
A regional survey by global luxury hospitality leader Marriott International has coined a term to describe a new generation of travelers set to disrupt the industry over the next few years.
Affluent millennial and Gen Z travelers in Asia Pacific plan to spend their travel dollars closer to home for at least the next two years, as 85% believe that they have yet to fully discover all the region has to offer, a report said.
Marriott's survey uncovers affluent millennial and Gen Z 'Native Explorers' in Asia Pacific, prioritizing regional exploration and cultural experiences.
Survey by Marriott International in Asia Pacific reveals young luxury travelers are ditching long-haul to explore their own backyards