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Bas Dalm, director commerce RAI Amsterdam, talks to CMW about the opportunities of online and hybrid events.
Every organisation has experienced the impact of coronavirus, but there are few whose empty agenda has so much impact on an entire city. RAI Amsterdam started 2020 with the forecast that it would have the best year ever, yet came to a complete standstill. Bas Dalm, director of commerce at RAI Amsterdam, says the past year has been quite an emotional rollercoaster for his organisation, with digital opportunities created through trial and error. He is looking ahead with confidence, however, to the future of online, blended and live events. ....