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More and more are buying into and subscribing to project management applications. like there s been this undercurrent. i have to tell you something, i m like buying into project management applications for small businesses as we head into 2018 and for the next couple years. i don t know if we use them, absolutely. they have been a life saver. trello, basecamp. oh, we don t have any project managers, only three people in our company, but every company has project. it s customer acquisition, you need to build out this room. can you just explain for people who this sounds like jibberish to them, what is project management software? absolutely. they re generally cloud-based applications, right. so they re easy to get connected to online. and frankly, j.j., they manage tasks. so listen, we want to hire a new sales guy. okay, there s 16 things we need to do. we need to place an ad, we need to write the ad, so you can assign those tasks to different ....