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Buyers' Guide to VOD Encoders This video-on-demand buyers' guide is meant to walk newbies through what an encoder is and how to choose one, rather than help a serious buyer choose a vendor or approach in any of the categories covered. If you're new to the market, you'll learn a bit about who's who and what's what; if you've been in the streaming business for a while, you'll probably not get a lot out of this. As always, the group of companies mentioned is representative rather than exhaustive.  Let's start with some datapoints, courtesy of Bitmovin's 2020 Video Developer ...