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We have built a brand on louisville first. everything we do is about the team, about the family. so i'd be a total hypocrite if i said it's really important. and it really is not important. i want to win because i'm a part of this team. that's it. >> well, if he wants a piece of college basketball history he's got to get through michigan. there isn't a team that's hotter right now than these guys. they've certainly turned it on at the right time beating basketball powers like kansas, florida, syracuse. the fresh five as one fan coined them trying to do what the fab five, the most famous names ...

>> survive with the fittest. well, they've got to take care of themselves, like the acc and big east did, when boston college left a few years ago. retooled. iowa state, for example, and kansas, there are teams that are great basketball powers, kansas, but they've got to figure out how to deal with their own economic situation. the texas of the world, make $100 million in revenues at all of these other schools? you've got to fend for yourself and figure it out. that's what's happening over the next week or two. >> talk about one of the big programs saddled this week, ncaa sanctions, usc, unive...