As brands invest in own e-commerce channels, will they rival platforms that rescued them?
As brands invest in own e-commerce channels, will they rival platforms that rescued them? Share Via: What happens when brands, thanks to the e-commerce explosion during COVID, begin to rival e-commerce players with their own platforms? The inaugural session of afaqs! CMO Week looked at the e-commerce story. In the darkest hour of 2020, e-commerce found many first-time users. Now, as brands invest in their own e-commerce channels, will they rival the very platforms that rescued them? Sreekant Khandekar, co-founder and director, afaqs!, moderated the session. The panel included: Anand Narang, B...
Source: afaqs.com