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But this year i m not procrastinating. reporter: she and her husband run a battery distribution business and know firsthand how hard it is to get supplies because of how covid has slowed the supply chain. already she has seen some items not available. getting started early certainly makes me feel better because i know that i m going to get what i want, or at least i m able to make those last-minute changes earlier than december 20. reporter: jamie joins an estimated 51 million holiday shoppers who plan to start buying gifts this month that s up from 46 million last year. if there are certain items that are on your wish list or your kids or family s wish list this year, you re going to want to scoop them up early to avoid potential out-of-stock issues. reporter: items likely to be in high demand but low supply, anything with a computer chip like video games and appliances artificial trees, ornaments and wreaths are expected to be harder to find and cost more because of shippi ....