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Watchdog Cautions Diamond Council over Ad Claims RAPAPORT... A US advertising regulator has rebuked the Natural Diamond Council (NDC) over its environmental claims following a complaint by Diamond Foundry, a lab-grown producer. The National Advertising Division, part of industry self-regulator BBB National Programs, has called on the NDC to stop using certain assertions that compare natural stones with synthetics, it said Thursday. These include statements that lab-grown diamonds emit three times more carbon than their mined counterparts. The recommendation revolved around claims the Diamon...

/PRNewswire/ -- The National Advertising Division (NAD) of BBB National Programs determined that SmileDirectClub, LLC provided a reasonable basis for the claim...

/PRNewswire/ -- Chobani LLC informed the National Advertising Division (NAD) of BBB National Programs that it will permanently discontinue challenged express...

NAD Finds Certain Claims for Optic White Renewal Toothpaste Supported; Colgate to Appeal Recommendation to Discontinue Quantified Stain Removal Claim News provided by Share this article Share this article NEW YORK, March 11, 2021 /PRNewswire/ -- The National Advertising Division (NAD) of BBB National Programs determined that Colgate-Palmolive Company supported advertising claims that its Optic White Renewal Toothpaste has "unprecedented whitening power," "contains 3% hydrogen peroxide," and has "the most hydrogen peroxide in a whitening toothpaste." However, NAD recommended that Colgate disc...

NAD Finds Salonpas Duration Claim Supported; Recommends Hisamitsu America Discontinue Comparative Pain Relief, Onset of Action, Range of Motion Claims News provided by Share this article Share this article NEW YORK, March 10, 2021 /PRNewswire/ -- The National Advertising Division (NAD) of BBB National Programs determined that Hisamitsu America, Inc. supported its duration claims that Salonpas Pain Relief Patch Large "works for up to 12 hours" and "provides relief for up to 12 hours." NAD also determined that Hisamitsu provided a reasonable basis for the challenged claims comparing the Salonp...