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Dietary Supplement and Personal Care Product Regulatory and Litigation Highlights – March 2021 | Kelley Drye & Warren LLP

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Welcome to our curated selection of highlights of regulatory and litigation developments in the dietary supplement and personal care product industries for March 2021. In case you were wondering what pain relief, teeth whitening, and CBD have in common (and, who wasn’t?) it seems that one year into the pandemic, these are the advertising battles being fought in multiple forums. Read on…
National Advertising Division
NAD addressed some unique superiority and comparative claims in the OTC drug space in finding that Hisamitsu America, Inc., supported its duration claims that Salonpas Pain Relief Patch Large “works for up to 12 hours” and “provides relief for up to 12 hours.” However, NAD found that comparative claims such as “All OTC pain relievers, including Voltaren, have one thing in common. None are proven stronger or more effective against pain than Salonpas Pain Relief Patch Large” and � ....

New York , United States , Day Energy Greens , Elanco Animal Health Inc , Colgate Palmolive , Palmolive Company , Naturmed Inc , Reckitt Bensicker , National Advertising Division , Infinite Product Co , Orthopaedic Research Society , Hisamitsu America Inc , Llccd Cal , Hisamitsu America , Salonpas Pain Relief Patch Large , Salonpas Pain Relief Patch , Colgate Palmolive Company , Optic White Renewal Toothpaste , Goli Nutrition , Cosmetics Act , Eastern District , Bactolac Pharmaceutical , Day Energy , Free Advanced , Look Good Feel , Southern District ,

NAD Finds Certain Claims for Optic White Renewal Toothpaste Supported; Colgate to Appeal Recommendation to Discontinue Quantified Stain Removal Claim

NAD Finds Certain Claims for Optic White Renewal Toothpaste Supported; Colgate to Appeal Recommendation to Discontinue Quantified Stain Removal Claim
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NEW YORK, March 11, 2021 /PRNewswire/ The National Advertising Division (NAD) of BBB National Programs determined that Colgate-Palmolive Company supported advertising claims that its Optic White Renewal Toothpaste has unprecedented whitening power, contains 3% hydrogen peroxide, and has the most hydrogen peroxide in a whitening toothpaste. However, NAD recommended that Colgate discontinue the claim that its product removes 10 years of yellow stains. Colgate will appeal that recommendation.
The claims at issue, which appeared on websites, television advertising, and product packaging, were challenged by the Procter and Gamble Company (P&G), a competing manufacturer of toothpaste. ....

National Advertising Review Board , Palmolive Company , Gamble Company , National Programs , National Advertising Division , Colgate Palmolive Company , Optic White Renewal Toothpaste , Optic White Renewal , Crest Pro Health , White Brilliance , Better Business Bureaus , Bbb National Programs , பால்மொலிவே நிறுவனம் , சூதாட்டம் நிறுவனம் , தேசிய ப்ரோக்ர்யாம்ஸ் , கோல்கேட் பால்மொலிவே நிறுவனம் , பார்வை வெள்ளை புதுப்பித்தல் பற்பசை , பார்வை வெள்ளை புதுப்பித்தல் , முகடு ப்ரொ ஆரோக்கியம் , வெள்ளை புத்திசாலித்தனம் , சிறந்தது வணிக பணியகங்கள் , பிபிபி தேசிய ப்ரோக்ர்யாம்ஸ் ,