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Corner, they had their hands up like this, and there was a blue light coming from between their hands. >> reporter: the most popular item, the juul, and as you can see, it looks like a flash drive. it is not. and then the kids can just tuck it away when they're done. so -- >> reporter: it is not just the design of the products. critics say the flavors, also entice kids to start vaping. one study out of harvard found some of the artificial flavors contain a chemical linked to severe respiratory disease. >> the kids i talk to believe there is nothing in there that is dangerous. they don't think ...

Advertise on television, something regular cigarettes haven't been able to do since 1971. rather than wait for the outcome, the manufacturers are moving quickly to advertise their products, so instill their brands and try to win long-term customers. the debate is but one facet over the -- while the journal notes there's growing scientific consensus that they are less harmful than traditional cigarettes, critics say the ads reglamourize cigarettes and could trigger a new generation of smokers. well, i'm hoping the fda will address the need for good manufacturing practices and quality control st...