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>> i think if you think about walmart stopping selling guns, that's basically what -- >> right, right. >> i don't know how many of billions of dollars a year walmart would have to leave off the table. that is the goal. >> there's also this -- i think there's a very interesting cultural aspect of this, in 2004 there's a hollywood mandate on smoking in youth related films. no principle character can be seen to smoke in a film taking place during contemporary times and be rated g, pg or pg-13. that was incredibly effective. >> culture is so important, one of the places that as progressives and ac...

Use them. they're killing their users, that's what's so nuts about for the people that are gun owners of america, you can't even sue on their behalf. >> i think if you think about walmart stopping selling guns, that's basically what -- >> right, right. >> i don't know how many of billions of dollars a year walmart would have to leave off the table. that is the goal. >> there's also this -- i think there's a very interesting cultural aspect of this, in 2004 there's a hollywood mandate on smoking in youth related films. no principle character can be seen to smoke in a film taking place during co...

>> i don't know how many of billions of dollars a year walmart would have to leave off the table. that is the goal. >> there's also this -- i think there's a very interesting cultural aspect of this, in 2004 there's a hollywood mandate on smoking in youth related films. no principle character can be seen to smoke in a film taking place during contemporary times and be rated g, pg or pg-13. that was incredibly effective. >> culture is so important, one of the places that as progressives and activists, there are very few fields that do that well. the other thing that's important to remember abou...