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So i think it comes into what you were saying before about the need for a linear channel and the audiences that that linear channel is helping to snag. and again, the research has found that there is an appetite out there for linear tv and sort of appointment to view tv. you know, people want to tune in every week for drag race or normal people or, you know, the latest fleabag episode. and actually, if you stick a four—minute bulletin in, just after that orjust before that, you're more likely to get people who wouldn't seek out news online. jake kanter, as you're listening to this, are you c...

So i think it comes into what you were saying before about the need for a linear channel and the audiences that that linear channel is helping to snag. and again, the research has found that there is an appetite out there for linear tv and sort of appointment to view tv. you know, people want to tune in every week for drag race or normal people or, you know, the latest fleabag episode. and actually, if you stick a four—minute bulletin in, just after that orjust before that, you're more likely to get people who wouldn't seek out news online. jake kanter, as you're listening to this, are you c...

Fascinating, and i think... well, there's some evidence from last night to show that the research is correct, because if you look at drag race, which premiered last night — it's drag race vs the world — it did really well. it beat e4, which is a rival channel also targeted at young audiences, and 34% of the viewers were 16—to—34. and when drag race was on bbc one, it was... well, it was on iplayer originally, but bbc one showed it as part of the strategy. only 2% of its audience were 16—to—34. so you can see right there that bbc three, a channel, a destination for young audiences, ...