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Places. and it is sending a message that he is sending a message for all americans. that's why he has a message for the african-american community, the latino community. he wants to build a coalition that includes everybody. so the blue states strategy we'll turn it into a purple nation and we'll make this a presidency where all the american people. i like the strategy. i like the strategy and i think it will pan out as most of the things he's done with his intuition. sometimes it gives some pain. in this case, i'm going to inflict some on you. pretend you're donald trump's campaign manager or...

Hillary clinton: far too many families today don't earn what they need and don't have the opportunities they deserve. i believe families deserve quality education for their kids, childcare they can trust and afford, equal pay for women, and jobs they can really live on. people ask me what will be different if i'm president? well kids and families have been the passion of my life and they will be the heart of my presidency. i'm hillary clinton and i approve this message. i found a better deal on prescriptions. we found lower co-pays... ...and a free wellness visit. new plan...same doctor. i'm h...

Entrepreneurs. i've heard them and the small business owners talk about that. that has created the extra level of hesitancy to go all hog in on hillary clinton. i think if hillary can pivot that message that she has, make it more specific to the opportunity, that may squeeze out that extra vote. but donald trump's message to that point has some sticking value with small business owners in the black community. >> michael, you've seen kellyanne conway and others in the trump campaign saying we've expanded the map. we're playing in more states than we were in before. we're seeing donald trump to ...

That's not there. he is creeping into a more competitive position but not surging. he's had a little luck. he has a little sense of momentum but he is still playing defense. he is not really driving. he is trying on drive but not really driving, to my mind, a really potent message of change. i know you have thoughts about this police are probably more nuances than mine. he is making some progress on that list. >> if you put it back up, i would stay two that are both keeping trump and his supporters energized but also maybe creating an illusion. the first thing on that list. winning news cycles...

Especially now. election day is actually not on november 8. it is actually happening right now. millions and millions of people, over 20 million people are voting early. what she is doing is trying to remind people, right? hey, this is the character of the other side. just to remind you, this is what was going. on this is why donald trump is unfit to be president. so that's the message that she's going on. there are some positive messages as well if you watch her town hall, which i know you do, john. but she is really hammering home to the american who's are voting right now, about the charact...