OpenX Continues Efforts to Create Cookie Alternatives with Support for Unified ID 2.0
Posted December 16th, 2020 for OpenX New initiative is the latest example of industry-wide collaboration designed to deliver identity solutions for a post-cookie world Los Angeles — December 16, 2020 — OpenX today announced support for Unified ID 2.0, a new identity initiative being supported by The Trade Desk and other industry leaders. The support for Unified ID 2.0 is the latest in a series of efforts by OpenX to both build and partner with solutions that allow marketers and publishers to execute effective audience targeting on the open web in a cookie-less ecosystem. ...
Source: pressreleasepoint.com