Detailed text transcripts for TV channel - MSNBC - 20120122:12:25:00
To explain that in english i believe this company uses dogs to sniff out bedbugs. for people who don't know about this service, or that you can even do this, how can they get the message across? >> the biggest thing is the branding and awareness, he doesn't need the branding, it's a service that people need when they need it. no one's going to be thinking about bedbugs unless they actually have that issue. so that means he needs to so help you up in places where they're searching which is obviously online. going for long tail key words that are like, bedbug elimination, or bedbug whatever, inf...