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Beef. It's What's For Dinner. Returns to Broadcast TV this Holiday Season Friday Dec 25th, 2020 With the holidays looking a little different this year, the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, is ensuring one thing remains the same - Beef. It’s What’s For Holiday Dinner. Whether gathering around the ‘Beef Drool Log’ or learning how to cook the perfect holiday meal with beef, Beef. It’s What’s For Dinner. has a little something for everyone this holiday season. To remind consumers across the country that beef is the only protein tha...

Beef. It's What's For Dinner. Returns to Broadcast TV this Holiday Season Friday Dec 25th, 2020 With the holidays looking a little different this year, the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, is ensuring one thing remains the same - Beef. It’s What’s For Holiday Dinner. Whether gathering around the ‘Beef Drool Log’ or learning how to cook the perfect holiday meal with beef, Beef. It’s What’s For Dinner. has a little something for everyone this holiday season. To remind consumers across the country that beef is the only protein tha...

One critique of the Beef Checkoff program that I often hear is producers are frustrated that we don’t see advertisements on TV like we used to. As I understand it, the challenge has been that tighter budgets have made it more difficult to have much purchasing power when it comes to television marketing. As a result, efforts have been focused on reaching consumers via different channels, like social media platforms as an example. However, this holiday season, beef will have a presence on the Hallmark channel! While families cozy up on the couch to enjoy a Christmas movie, they’ll also be r...