Scanning code tells the story of where beef came from
Premium Content Subscriber only Innovative beef product labelling that shares with the consumer where the cattle has come from and the conditions under which it was raised is on display at Beef Australia 2021. The project, KPMG Origins - Trusted Beef Traceability, is a collaboration between Argyle Foods Group, Meat & Livestock Australia (MLA) and KPMG, is a blockchain based traceability platform which incorporates a code on the beef product. The product is exported to markets across South East Asia, with a focus on China and aims to deliver $115m in additional sales by 2025. The code, whi...
Source: qt.com.au