Payment app Beem It highlights 'adulting' fails in new campaign
April 6, 2021 3:42 Beem It has launched a new social-led marketing campaign, introducing its new bill payment functionality and ‘Adulting Made Easy’ positioning. The light-hearted campaign centres around the new feature of the Beem It app to pay bills with BPAY, and shows off how the app can make paying bills simple when going through the trials and difficulties of ‘adulting’. Situations shown to be made easier with Beem It include killing plants with love, carrying too much shopping on a bus to save money, and avoiding doing chores. The campaign planning and execution has been man...
Source: mumbrella.com.au