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>> well i think that is the key point here. it is one factor. one of the criteria people use when they go into the polling booth, for better or worse is do they want this person in their living room for the next four to eight years. and if you go back and let's start history at post nixon because that is clearly the anomaly. general the american people have backed the candidate that seems more likable. confidence is obviously not a substitute. and that is one of the things we learned from the beer test so to speak. officer not going to want to sacrifice competence for simple likable but it is ...

>> i don't want anything sweet. >> oh, hi. >> that was hillary clinton on the trail in 2008 trying to literally pass the proverbial beer test. we also remember barack obama awkwardly going to sports bars and awkwardly bowling and all of these things that are part of campaigning. blake, i wanted to get your take on this. it's one thing to say the right things about inequality and about standing up to wall street. we already see wall streeters lining up to support hillary clinton. are people really going to believe that she's going to be the person to take on the big banks and to take on big cor...

Guy, and if that matters, you're absolutely right, it shouldn't matter. the conversation should just be about, these revelations, what do they mean and what are we going to do with them. human beings judged a lot of things, not just based on the facts, but based on whether they trust the person they're getting the information from. snowden showed that personal side of him last night, and made a lot of americans feel a lot more comfortable with him as the messenger, than they did before. should that matter? no. does it matter? i think it does. >> we're too wrapped up in this question of, a lot ...

About. but the guy has to go in there and connect with american people as krystal was alluding to. show us into your heart, your soul. who are you as a person. we talk about policy so much but the beer test is important and obviously romney doesn't drink beer. but we want to know who you are and do we want you in our living room for the next four years. >> a gut shot. >> don't you think this is the easy one? >> can this guy do that? does he have the stomach for that? we will find out. >> he doesn't talk about himself personally so much. he never talks about his wife and multiple sclerosis and ...

Hard to recover after that. >> paula was a math major. >> the likeable candidate wins 70% or more of public elections. there you have it. >> the country does vote on who they like. for better or worse. we're superficial. >> i vote for ron burgundy. >> the beer test. we'll see. miles to go. no one knows for sure just yet. no one knows. >> 70% of the time it works. 60% of the time. >> thank you, paula. now to turn to some serious news this morning. syria and to reports of violence are now pouring in from that country's largest city. the president bashar al-assad forces are in aleppo unleashing...