Pending Business: Rush Changed How We Sell : TALKERS magazine – "The bible of talk media."
PALM BEACH GARDENS, Fla. — Before Rush generated big ratings, local talk radio went something like this: Morning Show – Local topical talk with news, traffic, weather, and sports all presented by local personalities. General Talk – Do you remember Bruce Williams welcoming callers? “Experts” – Dr. Laura (now thriving on SiriusXM) – interacting with callers about relationship issues. Sports – PM drive shows with local personalities debating callers, before it became a full time format. Maybe your station carried local shows with financial, legal, and other “experts.” The...
Source: talkers.com