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Temasek Polytechnic and DDB Group Singapore launch the Behavioural Intelligence Group (BIG) - Vimarsana News

Temasek Polytechnic and DDB Group Singapore launch the Behavioural Intelligence Group (BIG)

Published: March 29, 2023

Temasek Polytechnic (TP) and marketing agency DDB Group Singapore have announced their partnership in creating The Behavioural Intelligence Group (BIG). The collaboration aims to narrow the gap between intention and action, by applying behavioural science to marketing.

Source: campaignbriefasia.com
Related Topics:
Jeff CheongPeter LamGroup SingaporeBehavioural Intelligence GroupCentre For Applied Behavioural SciencesTemasek PolytechnicBill BernbachApplied Behavioural Sciences
DDB sets ups behavioural science unit in Singapore | Advertising - Vimarsana News

DDB sets ups behavioural science unit in Singapore | Advertising

Published: March 28, 2023

The collaboration with Temasek Polytechnic aims to help marketers understand how consumers move from intention to action.

Source: campaignasia.com
Related Topics:
Marty OhalloranPeter LamJeff CheongCentre For Applied Behavioural SciencesBehavioural Intelligence GroupGroup SingaporeTemasek PolytechnicApplied Behavioural SciencesTan WahBill BernbachBehavioural Science GroupTemasek Polytechnic