'Greenwashing' makes it difficult for public to identify genuine eco-friendly products, says study
The research found that consumers become more sceptical of all environmental claims when educated on greenwashing.
Source: thejournal.ie
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Consumers struggle to spot 'greenwashing' in ads, says ESRI – The Irish Times
Greenwashing tactics make it difficult for genuinely sustainable businesses to compete against ones that mislead consumers, study finds
Source: irishtimes.com
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Young people misjudge older generations' concern about climate crisis, notes ESRI research – The Irish Times
People up in years ‘willing to play their part’ to mitigate global warming, according to study findings
Source: irishtimes.com
Young people tend to underestimate how worried older people are about climate change
Three quarters of young people estimated older people’s concern about climate change to be lower than what older people themselves reported.
Source: thejournal.ie
Kildare Nationalist — Young people underestimate how worried older people are about climate change — ESRI
In an experiment, three in four estimated older people’s concern to be lower than the demographic reported when asked themselves.
Source: kildare-nationalist.ie