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LePub APAC has made four key appointments at its Singapore headquarters. Belynda Sim-Mak has joined as Cultural Strategist from her previous role as Head of Strategy, APAC at VCCP Singapore. Mark Peeters and Robert Nelk have signed on as Associate Creative Directors and Sergey Mast has joined as Cre
The report examines cultural shifts that will have an impact on business in the future. Backslash, the cultural intelligence unit of TBWA\Worldwide, has released its annual glossary of Edges, which they define as “a meaningful cultural shift that has the scale and longevity to propel a brand toward a greater share of the future.” The report examines and compiles cultural shifts with an eye toward business impact and identifying opportunities for disruptive growth. “The pandemic has precipitated a cosmic reshuffle of global realities, social norms, and individual beliefs. A world is endi...