TheOr screensavers urge people to switch off devices
Campaign timed to coincide with COP28.
Source: campaignlive.co.uk
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Campaign timed to coincide with COP28.
Nestlé Cereals brand previously worked with Mother.
Spot apparently cost £700 to make.
Three-way competitive pitch included incumbent.
Advertiser has formed new brand marketing team as part of growth plans.